"It is important to know as much as possible about teenage smoking patterns and attitudes. Today's teenager is tomorrow's potential regular customer . . . 1981 Philip Morris market research report on young smokers. . : . Each day, about 4,000 kids try their first cigarette; and each day another 1,000 other kids under 18 years of age become new regular, daily smokers. Thats 416,000 new underage daily smokers each year. . : . 90 percent of all adult smokers begin while in their teens, or earlier, and nearly two-thirds become regular, daily smokers before they reach the age of 19. . : . The cigarette companies spend more than $15.1 billion each year to promote their deadly products that's more than $41 million spent every day to market cigarettes, and much of that marketing directly reaches and influences kids. . : . More than 6.3 million children under age 18 alive today will eventually die from smoking-related disease, unless current rates are reversed. Source: CDC, State Highlights 2006. . : . 440,000 people die from tobacco-related illnesses every year, making it the leading cause of preventable death in the United States.

What's the Problem with Smoking in Movies?

Let’s state the obvious: TOBACCO KILLS!!

“Film is better than any commercial that has been run on television or in any magazine, because the audience is totally unaware of any sponsor involvement.”


Robert Richards, President of Productions, Inc.
(a movie and television company) 1972



“Our primary objective will remain the same, to have smoking featured in a prominent way, especially when it is tied favorably with celebrities.”


Letter written to President of RJReynolds Tobacco from its PR firm in 1981



Movies are recruiting more new young smokers than any other tobacco ads put together. Yes, we know that smoking in movies has been going on for years, especially by our favorite old stars like Marilyn Monroe and James Dean. But in 1998 the Master Settlement Agreement ended paid brand promotion in movies. But we still see brands all over the screen.



Smoking in movies is one of the most powerful pro-tobacco influences on kids today, responsible for 52% of kids who start smoking


Little kids see their favorite actors who are their role models smoking in movies; and are more likely to start smoking. Some examples of movies with smoking: Little Mermaid, Shrek, Men in Black and Aladdin.

 











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